• Introduction: How I Discovered MindShare


• Part One – The Importance of MindShare
• Chapter 1 – What is MindShare?
• Chapter 2 – Your Brand – The Key Components That Make It Work
• Chapter 3 – Why Competent Professionals Fail Financially
• Chapter 4 – A Distribution System Is A Must
• Chapter 5 – The ProGrowth Relationship System (PRS) – Making Your Competition Irrelevant
• Part Two – The Foundation of MindShare
• Chapter 6 – You Are A Rainmaker – It’s Just A Matter Of Understanding
• Chapter 7 – Professional Goals – Know Your Target And How You’ll Hit It
• Chapter 8 – Personal Goals – Keep You On The Front Burner
• Part 3 – Creating Strong MindShare
• Chapter 9 – Authenticity – Being The Real You (And Its Rewards)
• Chapter 10 – Confidence - It Determines The Level Of Your Success
• Chapter 11 – Trust – It’s Your X Factor
• Part 4 – Keeping MindShare Strong
• Chapter 12 – The Invincible C’s – The Armor That Protects Your MindShare
• Chapter 13 – Patient Persistence – It’s A Marathon, Not A Sprint
• Chapter 14 – Make This Your Mantra: “If It Is To Be, It Is Up To Me”

About Ken Potalivo

Ken Potalivo is the founder and CEO of ProGrowth, a professional coaching organization committed to helping people in service businesses succeed at work and at home. Ken started ProGrowth nearly two decades ago to address a problem faced by many bright people who have made huge investments in their education and skill development, yet struggle to achieve the success they desire. He came to realize the solution lay in capturing attention: If potential clients would simply give these professionals a chance, they’d be won over by amazing service! In Secrets of MindShare, Ken shares everything he has learned and developed from working with hundreds of service professionals who have sought his guidance. The privilege of working with these men and the women and then witnessing their subsequent success is at the heart of his book.

Secrets of MindShare offers both quantitative and qualitative tools that will help the reader build a powerful brand—the very key to creating and sustaining mind share. As Ken explains, mind share holds the power to make your competition irrelevant and to get you the referrals you want.

To learn how to gain mind share, read Ken Potalivo’s eye-opening new book. Secrets of MindShare can change your life, and get you on the path to success, too.